Apple and Google in Talks for Generative A.I. Integration on iPhones

Apple is talking to Google about using Google’s new artificial intelligence called Gemini in the next iPhone. This is because Apple wants to keep up with the latest technology trends that are changing the tech world.

These talks are just starting, and they haven’t decided exactly what they’ll do yet, according to three people who know about the discussions. Apple has also talked to other artificial intelligence companies to find ways to use big language models that can understand lots of data and write their own text.

Apple and Google Explore Generative A.I. Collaboration

Tim Cook, who is the boss of Apple, has told investors that Apple will bring out new generative A.I. features this year. Samsung and Google, which are rivals to Apple in making smartphones, have already put Gemini in their latest devices. They use Gemini to edit videos and summarize audio recordings.

If Apple and Google work together on generative A.I., it would continue a long partnership in the tech world. Google has been helping Apple since the iPhone came out in 2007. At first, Google Maps was used for navigation, and later, Google became the main search engine on Apple’s Safari browser. This deal makes a lot of money for Apple – Google pays Apple over $18 billion every year for this arrangement.

Apple’s A.I. Potential: Partnering with Google

Apple has the potential to become a major player in artificial intelligence (A.I.), despite some delays. With over two billion active devices, Apple is an attractive partner for Google and other companies. Apple’s strong reputation for protecting customer privacy could also be an advantage in a future where A.I. services handle sensitive information like calendars or health data.

If a deal is made, the Gemini model could be integrated into iPhones globally. This would give Google access to a huge user base and make generative A.I. even more popular. Google could quickly surpass its competitor, OpenAI, which created ChatGPT, in terms of A.I. user adoption. This makes partnering with Apple a very appealing opportunity.

Read the Original Article NYTIMES

Read more Apple TV, Music and Devices Now in Windows Apps