According to Business Insider, ByteDance—the parent company of TikTok, CapCut, Lemon8, and Gauth—plans to transition U.S. users to a new version of its video editing app, CapCut, as part of a broader effort to localize its services.
Releasing a U.S.-specific app may be part of ByteDance’s wider strategy to comply with a 2024 law that mandates it to sell off TikTok and other U.S. assets or face a potential ban from operating in the country.
ByteDance Prepares U.S.-Only TikTok Ahead of Potential Investor Sale
ByteDance is reportedly developing a dedicated U.S. version of TikTok as it prepares for a potential sale of the platform to a group of American investors.
CapCut, one of ByteDance’s leading apps, has exceeded 1 billion downloads on Google Play and ranks as the top video app on the U.S. iOS App Store, ahead of major competitors like Instagram and YouTube.
It remains uncertain whether ByteDance plans to create U.S.-specific versions of its other platforms, including Lemon8 and Gauth, as it does with TikTok and CapCut.
Read the original article on: Techcrunch