No AI-Powered, Personalized Siri Revealed At WWDC 2025

At this year’s WWDC 2025, Apple rolled out a range of updates across its operating systems, services, and software—highlighted by a fresh design called “Liquid Glass” and a revamped naming system. However, one much-anticipated feature was missing: a more personalized, AI-driven Siri, first teased at last year’s event.

Siri Update Delayed Again, With No Major Changes Expected Until 2026

Apple’s SVP of Software Engineering, Craig Federighi, gave the update only a brief mention during the keynote, stating, “As we’ve shared, we’re continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year.”

Apple’s reference to the “coming year” suggests there likely won’t be any major Siri updates before 2026—a notable delay in the fast-moving AI landscape, where advancements and releases happen rapidly.

Originally unveiled at WWDC 2024, the revamped Siri promised to bring AI enhancements to Apple’s long-struggling virtual assistant across iPhones and other devices. Apple had positioned it as a major leap forward, touting new capabilities like understanding personal context—such as relationships, communication patterns, and daily routines.

The assistant was also expected to become more functional, enabling users to perform actions within and across apps more seamlessly.

Internal Struggles and Leadership Shake-Up Delay Siri Overhaul

According to Bloomberg, the in-development version of the more personalized Siri was functional but unreliable, working correctly only about two-thirds of the time—falling short of Apple’s standards and not ready for release.

In March, Apple confirmed the delay, acknowledging the update would take longer than expected. As part of the shake-up, the company reassigned SVP of Machine Learning and AI Strategy John Giannandrea and put Mike Rockwell, formerly of the Vision Pro team, in charge of the Siri overhaul.

The leadership change signaled an attempt to course-correct after setbacks, and underscored concerns that Apple’s AI efforts were lagging behind competitors like OpenAI, Google, and Anthropic—raising red flags for investors.

To help bridge its AI gap, Apple partnered with OpenAI—enabling Siri to hand off questions it couldn’t answer to ChatGPT. Apple’s upcoming iOS 26 also integrates ChatGPT into its AI image generation tool, Image Playground.

At WWDC 2025, Apple made additional AI announcements, including developer access to on-device foundation models, live translation, enhancements to Genmoji and Visual Intelligence, a new Workout Buddy for Apple Watch, AI in Xcode, AI integration in Xcode, and an upgraded, AI-powered version of its Shortcuts app for improved scripting and automation.

Read the oiginal artcle on: TechCrunch

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