Skyscanner Introduces Brand-New Device for Location Advertising and Marketing Organizations

Skyscanner has unveiled a new solution called Destination Trends, which is part of its Travel Insight Vision business intelligence tool.

This offering is designed to assist destination marketing organizations in gaining a better understanding of current global travel trends. By providing a combination of historical data and detailed information on inbound travel trends, the tool enables organizations to stay informed in real-time and identify opportunities to target potential visitors from new markets.

Unlike other data sources that focus solely on historical information, Skyscanner’s solution allows for the prediction of visitor volumes, the implementation of timely marketing campaigns, and the formulation of recovery strategies.

According to Michael Docherty, the lead for data products at Skyscanner, reliable and trusted data is crucial for travel businesses, particularly destination marketing organizations, as they plan their recovery strategies and adapt to changing visitor behaviors.

Skyscanner has been investing in its data services, supporting over 600 partners in their recovery efforts over the past 18 months. The Destination Trends module within Travel Insight Vision provides valuable insights into the new landscape of travel as the world gradually reopens.

Read the original article on breakingtravelnews.com.

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