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  • Netflix Expands Its Lineup with Additional Live TV Content

    Netflix Expands Its Lineup with Additional Live TV Content

    Netflix is expanding its livestreaming offerings, the company revealed during its Upfront presentation on Wednesday.With 94 million global monthly active users, the platform has gradually added live TV, including WWE wrestling, comedy, award shows, and other events—though not all have been successful.
    Credit: Pixabay

    Netflix is expanding its livestreaming offerings, the company revealed during its Upfront presentation on Wednesday.With 94 million global monthly active users, the platform has gradually added live TV, including WWE wrestling, comedy, award shows, and other events—though not all have been successful.

    Netflix chief content officer Bela Bajaria announced that the platform will introduce new programming, including the highly anticipated Katie Taylor vs. Amanda Serrano rematch on July 11. Additionally, a new partnership with the NFL will allow Netflix to stream two Christmas Day games: the Dallas Cowboys vs. the Washington Commanders and the Detroit Lions vs. the Minnesota Vikings.

    Netflix to Livestream 2026 SAG Awards and Host ‘Tudum 2025

    Netflix will broadcast the 32nd Annual Screen Actors Guild Awards live on March 1, 2026, and stream its own “Netflix Tudum 2025: The Live Event” later this month.

    These additions will complement the weekly WWE event livestreams already available on the platform.

    The company also presented its Netflix Ads Suite to advertisers, highlighting new capabilities that integrate first-party data from LiveRamp or Netflix via recently introduced first-party measurement tools. Additionally, the platform is broadening its programmatic ad-buying options. A new ad format powered by generative AI will also tailor ads to align with specific Netflix content.

    Along with showcasing its upcoming and returning shows and movies, the company emphasized its strong appeal to Gen Z and millennial audiences, highlighting that Netflix is watched by more 18- to 34-year-olds than any other U.S. broadcast or cable network. It also pointed out that users on the U.S. ad-supported tier watch an average of 41 hours per month.

    Read the original article on: Techcrunch

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  • YouTube Targets TV ad Dollars with NFL Deal and Creator Content

    YouTube Targets TV ad Dollars with NFL Deal and Creator Content

    At its annual Brandcast event for advertisers, YouTube unveiled several initiatives aimed at drawing more TV ad spending to its platform. Key among them is an expanded partnership with the NFL, including exclusive streaming rights to the league’s first Friday game of the 2025-2026 season. Additionally, YouTube plans to test a new format that helps creators better engage TV viewers with binge-friendly, organized content.
    Credit: Pixabay

    At its annual Brandcast event for advertisers, YouTube unveiled several initiatives aimed at drawing more TV ad spending to its platform. Key among them is an expanded partnership with the NFL, including exclusive streaming rights to the league’s first Friday game of the 2025-2026 season. Additionally, YouTube plans to test a new format that helps creators better engage TV viewers with binge-friendly, organized content.

    This initiative was initially introduced at YouTube’s Made On YouTube event last September, where CEO Neal Mohan noted a more than 30% year-over-year increase in creators earning most of their revenue from TV viewership. As part of the pilot program, select creators will gain access to a new feature that lets them structure their content into seasons and episodes, mirroring traditional TV shows.

    YouTube Positions Itself as the Modern TV Experience for Advertisers

    Alongside new initiatives like “shoppable TV” and tools for advertisers to tap into major cultural events such as awards season or The PGA Championship, YouTube is reinforcing its message to advertisers: it’s not just a digital video platform—it’s how people watch TV today.

    As part of its expanded NFL partnership, YouTube will exclusively stream the league’s first Friday game in São Paulo, Brazil, to a global audience—marking its debut as a live NFL broadcaster. In the U.S., the game will be available to YouTube TV subscribers. The company highlighted that viewers watched over 350 million hours of NFL content on YouTube last year and that its Super Bowl LIX Flag Football Game stream drew over 6 million live views. The renewed deal also includes multi-year streaming rights for the Flag Football game.

    YouTube Invites Creators to Tailor Content for the Big Screen

    YouTube is encouraging creators to bring their content into viewers’ living rooms.

    This summer, hundreds of creators in the U.S. will join an initial pilot program aimed at enhancing the TV viewing experience. The program will let them structure their content into seasons and episodes, making it more binge-worthy for big-screen audiences. Participating creators include shows like Michelle Khare’s Challenge Accepted and Good Mythical Morning with Rhett & Link, who will use the new tools to adapt their content for TV-style consumption.

    The company is introducing features that allow users to shop directly on YouTube through QR codes and other send-to-phone options, while also leveraging Gemini AI to pair ads with trending, relevant content.

    At Brandcast, YouTube showcased case studies from brands such as Volvo, Inspire Brands (Dunkin’), Hilton, and State Farm, highlighting how they’ve used its advertising tools to engage their audiences. The platform also reminded marketers that it has been the leader in streaming watch time in the U.S. for over two years, surpassing Netflix, Disney, and Prime Video as of March 2025. Additionally, YouTube emphasized its growing focus on podcasts, which now attract over 1 billion monthly active users.

    Read the original article on: Techcrunch

    Read more: YouTube TV Is Set To Roll Out A New Look This Summer

  • YouTube TV Is Set To Roll Out A New Look This Summer

    YouTube TV Is Set To Roll Out A New Look This Summer

    On Wednesday, YouTube announced that it plans to introduce a refreshed design for the YouTube TV user interface sometime this summer. The upcoming update aims to enhance the overall user experience by making navigation more intuitive and seamless.. In addition to simplifying how users move through the platform, the redesign will also bring improvements to video playback and visual quality. Viewers can also look forward to more convenient access to features like comments, channel information, and subscription options, making it easier to engage with content and creators directly from the interface.
    Credit: Olly Curtis/Future / Getty Images


    On Wednesday, YouTube announced that it plans to introduce a refreshed design for the YouTube TV user interface sometime this summer. The upcoming update aims to enhance the overall user experience by making navigation more intuitive and seamless.

    In addition to simplifying how users move through the platform, the redesign will also bring improvements to video playback and visual quality. Viewers can also look forward to more convenient access to features like comments, channel information, and subscription options, making it easier to engage with content and creators directly from the interface.

    The company has not shared any additional specifics about the redesign at this time. However, we’ve reached out to request a preview of the design materials, and we’ll provide an update if YouTube responds with more information.

    YouTube Expands App Features in Ongoing Push to Enhance User Experience

    In addition to announcing the upcoming redesign of YouTube TV, the company also revealed several new features it is adding to its various apps.These enhancements are part of YouTube’s ongoing efforts to improve the user experience across its platform. While the company didn’t go into extensive detail about each feature, the announcement indicates a broader push to bring more functionality and convenience to users through these app updates.

    The company is also gradually introducing a new AI-driven feature called “Ask Music,” which allows users to create a customized radio station simply by describing the type of music they’re in the mood for.Currently, YouTube restricts this feature to English-speaking YouTube Premium and YouTube Music subscribers using the iOS or Android apps in certain countries.

    YouTube TV Introduces Customizable Multiview for a More Personalized Streaming Experience

    In the meantime, YouTube TV subscribers now have the ability to personalize their viewing experience with the multiview feature, which allows them to watch up to four different streams simultaneously. Initially, users can begin customizing their multiview setup with a selection of popular non-sports channels, with plans to expand this capability to include more channels over the next few months.

    Originally, YouTube TV restricted the multiview feature to sports content. While it later  got support for some non-sports content, users could only choose from preset multiview combinations that YouTube TV selected.

    YouTube Premium will soon offer users the option to play videos at 4x speed.. Additionally, for content creators, YouTube announced plans to expand the availability of a feature that enables channel owners to respond to comments on their videos using voice notes..

    Read the original article on: TechCrunch

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