Tesla’s First-Quarter Sales Plunge in Europe
Tesla’s sales continued to decline in March across several European markets, hit by both consumer boycotts over Elon Musk’s policies and an aging vehicle lineup.
In France, Tesla sales dropped 36.8% compared to the previous year, according to the Automotive Platform (PFA), amid a slight downturn in the overall electric car market. Sweden saw an even steeper decline, with sales plunging 63.9% in March and 55.2% in the first quarter, Mobility Sweden reported. The Tesla Model Y, which led Sweden’s car sales in early 2024, has now fallen behind two Volvo models, the Volkswagen ID.7, and a Subaru. Denmark also recorded a 56% drop in first-quarter sales, according to Mobility Denmark.
More data from Germany, Britain, and Italy is coming soon, but Tesla’s struggles in Europe are clear. In two months, its EU sales dropped nearly 50%, shrinking its market share to 1.1%.
Backlash Intensifies: Protests and Vandalism Target Tesla Over Musk’s Political Ties
Meanwhile, protests and vandalism targeting Tesla dealerships and charging stations have intensified. Demonstrators gathered outside Tesla retail locations in North America and Europe on Saturday, protesting Musk’s close ties with former U.S. President Donald Trump.
Stephanie Valdez Streaty of Cox Automotive emphasized Musk’s influence, stating that his actions “undeniably impact the brand’s image and sales.” Environmental group Mighty Earth echoed this sentiment, acknowledging Tesla’s role in advancing electric vehicles but criticizing Musk for “sabotaging climate action” by weakening environmental regulations.
Beyond political controversy, Tesla also faces increasing competition from European and Asian automakers, while its aging lineup struggles to keep pace with newer EV offerings.
Read Original Article: TechXplore
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