In addition to strengthening its AI research team, Meta appears focused on expanding its consumer AI offerings. According to Bloomberg, the company is in talks to acquire voice cloning startup Play AI, with plans to integrate its technology and hire some of its employees.
The report states that the tech giant plans to acquire the startup’s core technology and onboard a portion of its team, likely to accelerate development of its own AI-powered voice tools. By absorbing both the intellectual property and key talent behind Play AI, Meta could more quickly integrate advanced voice cloning capabilities into its growing suite of AI products, enhancing user experiences across its platforms.
Play AI Offers Voice Cloning Tech Backed by Major Investors
According to its website, Play AI allows users to clone various types of voices for AI-driven applications like customer service. Crunchbase reports that the startup has raised $23.5 million from investors including 500 Startups, Kindred Ventures, Race Capital, 500 Global, and Soma Capital.
Meta already enables creators across its platforms to build custom chatbots and recently video editing capabilities to its Meta AI assistant, signaling a broader push into generative media. By acquiring a voice cloning startup, the company could round out its creative toolkit with audio generation capabilities—allowing users to create lifelike voiceovers, virtual assistants, or interactive characters.
This move would further position Meta as a one-stop platform for creators, blending text, video, and voice to produce immersive AI-driven content across Facebook, Instagram, and future metaverse experiences.
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