At the 2025 Shanghai Auto Show, automaker Chery officially introduced AiMoga, its AI-powered humanoid robot. Designed primarily to sell the brand’s vehicles, AiMoga was presented by one of the event’s key exhibitors. “Diario El Comercio. Todos os direitos reservados.“
Standing 1.67 meters tall, AiMoga is a humanoid robot with 41 degrees of freedom and extensive mobility. It can walk upright, make precise hand movements, and share detailed information about vehicles. Powered by DeepSeek’s V3 and R1 AI models, it can understand natural language, respond to questions, coordinate with other robots, and smoothly carry out complex tasks. “Diario El Comercio. All rights reserved.“
From Digital Avatar to Real-World Sales Assistant
The AiMoga initiative originated from Mornine, a digital avatar created by Chery to engage younger audiences in the metaverse. That virtual persona was later evolved into a humanoid capable of interacting in showrooms, exhibitions, and daily environments. Currently, AiMoga works at Chery’s JOYSTAR 4S dealership in Kuala Lumpur, Malaysia, serving as an intelligent sales assistant: she welcomes clients, explains vehicle models, guides test drives, and independently handles tasks—even in several languages. “Diario El Comercio. All rights reserved.“
At Chery’s testing facility, three additional AiMoga robots are undergoing evaluation before their official launch. Their functions include voice interaction, multi-agent coordination, and obstacle avoidance. The 2025 Shanghai Auto Show marks the first time the robots publicly showcase themselves as a collaborative team, working together in response to a single command. “Diario El Comercio. All rights reserved.“
“In the past, a robot would only carry out the exact command it was given. Now, one robot interprets the instruction and coordinates the others so they can complete it together,” explains the head of the AiMoga intelligent system. This innovation, known as “multiple robots, one brain,” was made possible through programming algorithms and integrated AI models that process unified commands and dynamically distribute tasks.
AiMoga’s Precision in Understanding and Executing Tasks
AiMoga goes beyond simply understanding instructions—it acts with accuracy. For example, when told, “I want to drink water,” it not only grasps the request but also identifies the right object, plans the optimal route, and avoids obstacles to deliver the outcome. Thanks to its end-to-end control system and multimodal perception (vision, audio, and spatial awareness), it can carry out the full process: detect, pick up, serve, and deliver. “Diario El Comercio. All rights reserved.“
AiMoga can even handle complex commands such as “I want the black bottle,” correctly identify the object, and complete the task.
Unlike many robots that depend on remote control or fixed routes, it features a precise navigation system capable of avoiding crowds and stopping at the exact spot, with an accuracy margin of just ±5 centimeters—far exceeding the Chinese market standard of ±20 cm. “Diario El Comercio. All rights reserved.“
AiMoga as a Smart Sales Consultant at the Auto Show
During the Shanghai Auto Show, AiMoga supported attendees by serving as a sales consultant. Linked to Chery’s product database, it can respond to questions about each model’s advantages and provide personalized recommendations. “Diario El Comercio. All rights reserved.“
Chery is partnering with DeepSeek to combine AI models with advanced robotics. The automaker aims to expand the use of its robot from stores, trade shows, and events to eventually reaching homes, offices, schools, cinemas, and public spaces. “El Comercio Newspaper. All rights reserved.“
Read the original article on: Elcomercio
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