Netflix Expands Its Lineup with Additional Live TV Content

Netflix is expanding its livestreaming offerings, the company revealed during its Upfront presentation on Wednesday.With 94 million global monthly active users, the platform has gradually added live TV, including WWE wrestling, comedy, award shows, and other events—though not all have been successful.

Netflix chief content officer Bela Bajaria announced that the platform will introduce new programming, including the highly anticipated Katie Taylor vs. Amanda Serrano rematch on July 11. Additionally, a new partnership with the NFL will allow Netflix to stream two Christmas Day games: the Dallas Cowboys vs. the Washington Commanders and the Detroit Lions vs. the Minnesota Vikings.

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These additions will complement the weekly WWE event livestreams already available on the platform.

The company also presented its Netflix Ads Suite to advertisers, highlighting new capabilities that integrate first-party data from LiveRamp or Netflix via recently introduced first-party measurement tools. Additionally, the platform is broadening its programmatic ad-buying options. A new ad format powered by generative AI will also tailor ads to align with specific Netflix content.

Along with showcasing its upcoming and returning shows and movies, the company emphasized its strong appeal to Gen Z and millennial audiences, highlighting that Netflix is watched by more 18- to 34-year-olds than any other U.S. broadcast or cable network. It also pointed out that users on the U.S. ad-supported tier watch an average of 41 hours per month.

Read the original article on: Techcrunch

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