Nissan Is Betting On Hybrid EV Technology

Japanese automaker Nissan, facing losses, is counting on its new “e-Power” technology to recover. E-Power is a type of hybrid featuring both an electric motor and a gasoline engine, similar to the Toyota Prius.

However, unlike the Prius, it doesn’t switch between the motor and engine while driving. This means the car always runs on its EV battery, delivering a quiet and smooth ride.

Innovative Technology Drives Convenience Amid Market Challenges

“Nissan has a proud history of pioneering innovative technology that sets us apart,” said Chief Technology Officer Eiichi Akashi during a test drive at the Grandrive course near Tokyo.

The key benefit of e-Power vehicles is that they don’t require charging like traditional EVs. Owners simply refuel at a gas station, and the car maintains its charge without needing to plug in.

Nissan Motor Corp., which reported a $4.5 billion loss for the fiscal year ending in March, urgently needs a bestselling vehicle, particularly in the profitable North American market. However, the U.S. market has been challenging for Japanese automakers due to President Donald Trump’s tariff policies.

To recover, Nissan is focusing on cutting costs, building stronger business alliances, and reshaping its product lineup. According to Akashi, e-Power plays a key role in this strategy.

Nissan’s Bold Restructuring Plan Includes Workforce Cuts and Plant Closures Amid e-Power Launch

Yokohama-based Nissan revealed earlier this month that it will cut roughly 15% of its global workforce—around 20,000 employees—and decrease its number of auto plants from 17 to 10 as part of an aggressive recovery plan led by its new CEO, Ivan Espinosa.

Nissan officials have not disclosed the price for the upcoming e-Power models. The only other automaker with similar technology is Suzuki Motor Corp., known for its small “kei” cars.

E-Power is currently available on the Nissan Qashqai and X-Trail in Europe, and the Note in Japan. The upgraded version will be featured in the new Rogue model in the U.S.

As a pioneer in EVs with its Leaf, launched in 2010, Nissan is also developing enhanced EV models. Additionally, the company is working on solid-state batteries, which are expected to replace the lithium-ion batteries commonly used in hybrids, EVs, and e-Power vehicles.

Analysts warn that Nissan risks depleting its cash reserves and requires a partner. There is widespread speculation that its Yokohama headquarters could be sold or that one of its Japanese factories might be converted into a casino.

Nissan began discussions last year with Japanese competitor Honda Motor Co. about a potential business merger but announced in February that the talks had been discontinued.

Read the original article on: Tech Xplore

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