Roblox Collaborates with Google on Advertising

On Tuesday, Google announced a partnership with gaming company Roblox, enabling advertisers to buy and expand Roblox’s Rewarded Video and other immersive ad formats.

According to Roblox, marketers aiming to reach the platform’s predominantly Gen Z audience can now use Google Ad Manager to place video ad purchases, including the Rewarded Video format.

Expanding Ad Reach Through Rewarded Video

The Rewarded Video format can be bought both directly and through programmatic channels, enabling brands and agencies to connect with Roblox’s daily active Gen Z user base, which numbers in the tens of millions.

Boosting Monetization and Player Engagement

For Roblox, this partnership creates additional monetization opportunities for game developers while giving players new ways to earn in-game rewards.

With Rewarded Video ads, users can watch up to 30 seconds of full-screen video ads within Roblox games and experiences to receive perks chosen by the game creators. According to the company, tests of these ads achieved completion rates exceeding 80%.

Roblox also revealed collaborations with industry leaders such as Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to assist advertisers in measuring the effectiveness of their ad campaigns.

Read the original article on: TechCrunch

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