Seymourpowell Brings Burger Kings Fire Grill Experience to Home

Burger King and Seymourpowell lately worked together to bring the fire grill to the facility of the dining experience for their consumers. Distinct from the Burger King brand name, not all consumers realize that the hamburgers are flame-grilled.

Postured with this obstacle, Seymourpowell has developed a theatrical piece of equipment, the latest fire grill, a slick piece of layout to rest proudly at the front of each Burger King restaurant, increasing awareness of this particular food preparation method; enhancing the accuracy as well as top quality of the food preparation while lowering the available grill time – generating a better burger.

Striking a balance between performance as well as style was a big goal. From a technical point of view, the aim was to ensure that the proficiency of the broiler was not endangered. Years of developments implied that the existing broiler went to optimal efficiency, creating the perfect broiling setting with the essential pace to flame-grill the patties to perfection.

The development can be found in the form of a dual-layered window, incorporating glass with a countered second layer of perforated steel, enabling the grill to keep its capability while crucially showcasing the fires themselves through the fine punctures in the steel. This solution produced a barrier to preserve warmth simultaneously and catch any deposit, keeping the glass clear.

The recently re-designed tool allows clients to witness the flame-grilling first-hand. The style of the window means it does not steam up or get oily, providing a clear view right into this timeless American barbecue-style food preparation.

Currently center stage, the grill is required to deliver aesthetically. The group executed carefully considered visual semiotics and hints from house BBQing: leading to a seamless marriage between the expertise of a business cooking area and the family life of home BBQing.

“This was an exciting project for the group, as we were not only able to work together with a sought-after food and also drink industry name; however, we could re-invent the customer experience,” commented Jenny Butler, Senior Client Supervisor at Seymourpowell. “Seymourpowell always strives to create development via design, as well as we feel this job manifests this message flawlessly. Working with the Hamburger King team, we could generate a unique item of high-functioning commercial design that gives birth to the reality that the hamburgers are flame-grilled.”