TikTok Launches ‘TikTok for Artists,’ a Music Insights Platform

TikTok officially launched TikTok for Artists on Tuesday, a new music insights platform aimed at helping artists grow their careers. The launch follows a two-month test phase in select countries.

The platform is designed to support artists and their teams in connecting with fans, enhancing promotion, and guiding content strategy on TikTok. It offers access to detailed data on how an artist’s music and posts are performing on the platform.

Metrics include views, post counts, and creator engagement for each song, as well as insights into post performance. It also provides demographic data about followers, such as age, language, and gender.

TikTok for Artists Provides Guides, Tools, and Additional Support

According to the company, TikTok for Artists also offers step-by-step guides to using TikTok’s tools and features, along with extra support and resources.

TikTok also revealed a new “Pre-Release” feature that enables artists to promote upcoming albums on the platform. This tool allows fans to pre-save albums directly to their Spotify or Apple Music libraries, making the music instantly accessible upon release.

Given TikTok’s significant influence on music trends and viral hits, introducing tools to help artists boost promotion and fan interaction is a natural step. TikTok for Artists could play a key role in helping artists grow their audience and broaden their reach.

TikTok for Artists Launch Follows Shutdown of TikTok Music Streaming Service

The launch of TikTok for Artists follows ByteDance’s shutdown of TikTok Music eight months ago to focus on enhancing TikTok’s role in music discovery and streaming.

Over the past year, it’s clear that TikTok is shifting away from competing with services like Spotify and Apple Music, focusing instead on becoming a platform for music discovery and promotion.

TikTok for Artists is now available in over 25 countries, including the US, UK, Japan, Australia, Canada, and several in Europe, the Middle East, and Latin America. TikTok says the platform will expand to more countries soon.

Read the original article on: Techcrunch

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