Uber Eats customers in Atlanta now have the option to receive their meals via sidewalk delivery robots, following the Thursday rollout by Serve Robotics. This launch comes just two days after Uber and Waymo introduced a commercial robotaxi service in the city.
Serve Robotics, which spun out from Uber in 2021 and went public last year, is one of 18 autonomous vehicle companies that Uber has partnered with to gain a head start in consumer-facing autonomy. Uber reports that its platform now supports an annual run rate of 1.5 million autonomous rides and deliveries.
Serve Targets Urban Expansion with Atlanta as Fourth Launch City
Atlanta becomes the fourth city where Serve has launched commercially with Uber, after previous debuts in Los Angeles, Miami, and Dallas–Fort Worth. While many competitors focus on scaling operations on college campuses, Serve is concentrating solely on dense urban areas. CEO Ali Kashani explained to TechCrunch that city sidewalks present greater technical challenges but also offer higher revenue opportunities.
Serve hasn’t revealed how many robots it deployed for the Atlanta launch. However, the company aims to scale from its current fleet of around 100 robots in Los Angeles to 2,000 across several U.S. cities by the end of 2025.
Robot Deliveries Now Available Across Metro Atlanta, with More Areas to Come
According to a Serve spokesperson, Uber Eats customers across metro Atlanta—including Midtown, Old Fourth Ward, and Downtown—can now receive robot-delivered orders, with future plans to expand coverage. Uber says the service will operate daily from 9 a.m. to 10 p.m.
Restaurants participating in the Atlanta rollout include Rreal Tacos, Ponko Chicken, and Shake Shack.
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