A study in the Quarterly Journal of Experimental Psychology sheds new light on how makeup affects perceptions of beauty. Researchers from Bangor and Aberdeen universities aimed to scientifically examine how varying makeup levels influence attractiveness. They photographed a group of female volunteers wearing full makeup and then digitally modified the images to produce versions ranging from very light to heavier makeup styles.
Evaluators Prefer a More Natural Look
The images were shown to both male and female evaluators, who rated the attractiveness of each version. The findings were notable, revealing a consistent trend: most evaluators favored versions with about 40% less makeup than the original. In other words, people generally find faces with a more natural look more attractive, even when they wear a moderate amount of makeup.
The study found that while many women believe more makeup increases attractiveness, most people actually prefer a balanced, natural look, with excessive makeup sometimes reducing appeal.
Beauty Is Subjective and Personal
The authors emphasized, however, that beauty remains deeply subjective. Individual preferences, cultural background, personal style, and the intended purpose of makeup all actively shape how people perceive attractiveness. Consequently, the study encourages broader reflection, as there is no universal standard. The ideal look lets each person feel confident, comfortable, and authentic, no matter how much makeup they wear.
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