At WWDC, Apple Said it will Use AI to Better Surface Apps on The App Store

At this week’s Worldwide Developers Conference (WWDC 25), Apple revealed plans to enhance app discovery on the App Store using AI technology.

During a session on App Store Connect updates, Apple introduced “App Store Tags” — descriptive labels that showcase key features and functions of an app.

AI-Generated Tags with Human Oversight

Apple’s large language models will first create these tags using sources like app metadata, and human reviewers will then vet them before adding them to apps on the App Store.

Apple users will soon be able to use the new tags to search for apps on the App Store, where the tags will appear alongside categories on the search page and within search results.

Enhancing App Discovery for Users and Insights for Developers

According to Apple, these tags highlight details often buried in app descriptions, categories, metadata, or screenshots. They help users find apps with the features they need and give developers clearer insight into how users discover their apps.

Currently, users discover apps through various App Store features, such as editorial content on the Today tab, curated collections, browsing categories, or using search. Apple also displays ads across the App Store, including the Today tab, Search tab, product pages, and search results.

With the new tags, tapping on one will take users to a dedicated page showing a curated list of apps and games with similar features—expanding on the existing “You Might Also Like” recommendations found at the bottom of app listings.

While the tags are initially generated by AI and reviewed by humans, developers will ultimately have control over which tags appear on their app listings. Through a new information page in App Store Connect, developers can manage or remove tags they don’t want displayed on their app’s product page.

Apple Uses AI to Summarize App Reviews and Improve App Store Experience

Apple is already leveraging AI to enhance the App Store experience—for example, by summarizing app reviews into concise paragraphs.

Tags are just one part of broader improvements coming to the App Store. Developers will soon be able to create custom product pages tied to specific search keywords. Additional updates include enhanced “nutrition labels” for apps, a new five-tier age rating system, and expanded use of offer codes for consumables, non-consumables, and non-renewing subscriptions.

Read the original article on: Techcrunch

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