Autonomous Items Like Robotic Vacuum Cleaners: Convenience or Loss of Meaningful Experiences?
Credtit: unplash A recent article in the Journal of Marketing, co-authored by researchers from the University of St. Gallen and Columbia Business School, explores how people's perception of the significance of manual work can serve as a predictor for the acceptance and utilization of autonomous products. Exploring the Delegation of Manual Tasks to Autonomous Products The forthcoming...